Crafting compelling sales emails can be a daunting task, even for seasoned sales professionals. The challenge lies in consistently generating fresh and engaging content that doesn’t end up in the recipient’s trash bin. To address this, we’ve conducted an extensive experiment with ChatGPT, a language model developed by OpenAI, to see if it could help us create effective sales emails. After a series of trials and errors, we’ve identified six ChatGPT prompts that consistently generate usable sales emails.
ChatGPT Prompts for Cold Outreach Emails
Cold outreach emails are notoriously difficult to get right. The goal is to pique the interest of someone who has no prior knowledge of you or your company. We started with a simple prompt: “Write a cold email to a sales lead.” The result was a lengthy, formal email that lacked a human touch.
To improve, we added stylistic words to the prompt: “Write a concise and informal cold email to a sales lead.” The resulting email was significantly better, sounding more human and engaging. To further personalize the email, you can add specific details about the recipient, and ChatGPT will fill in the blanks, adding a personal touch to your message.
ChatGPT Prompts for Sales Prospecting Emails
Sales prospecting emails require a deep understanding of your prospect’s needs and challenges. We found that providing ChatGPT with more context about the prospect yielded better results. The prompt we used was: “As [your name and company/ industry], write an introductory warm sales email to [prospect name] from [prospect industry and company name].” The resulting email was tailored to the recipient’s needs and offered specific solutions.
ChatGPT Prompts for LinkedIn Prospecting Emails
LinkedIn is a goldmine for sales leads, especially in the B2B sector. However, personalizing messages for each prospect can be time-consuming. We found that ChatGPT can do much of the heavy lifting with the right prompt: “Katie’s LinkedIn summary: [copy LinkedIn summary] Write a cold email to Katie, who I just found on LinkedIn.” The resulting email was personalized and engaging, highlighting key points from the LinkedIn summary.
ChatGPT Prompts for Follow-up Emails
Follow-up emails are crucial for maintaining clarity and momentum in the sales process. ChatGPT’s ability to remember context is particularly useful here. We used the prompt: “Write a 100-word follow-up email to [prospect name] who I’ve just had a call with and is now ready to [action].” The resulting email was concise, focused, and included relevant next steps.
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ChatGPT Prompts for Emails to Prospects Who Are Ghosting You
When a prospect goes silent, it’s important to stand out without being annoying. We found that adding a touch of humor can help. The prompt we used was: “Write a concise, professional but funny sales email to a prospect who’s ghosting me.” The resulting email was engaging and stood out from the usual “Just checking in!” messages.
ChatGPT Prompts for Referral Emails
Referral emails can be tricky to write, but they can yield valuable leads. We found that using the “in the style of” prompt can be effective. For example: “In the style of [well-known salesperson whose tone you like], write an email to a recent customer to ask for a referral.” The resulting email was engaging and persuasive, reflecting the style of the chosen salesperson.
Additional Scenarios for ChatGPT Use
Product Launch Emails
ChatGPT can be instrumental in crafting compelling emails announcing new products or services. For instance, the prompt could be: “Write an exciting email announcing the launch of our new eco-friendly product line to our existing customers.” The resulting email could highlight the unique features of the new product line, its benefits, and why it’s a must-have for the customer, all while maintaining an enthusiastic tone to generate excitement.
Discount or Promotion Emails
ChatGPT can help you create emails that effectively communicate discounts or promotions. A possible prompt could be: “Write a persuasive email offering a 20% discount on our premium subscription plan to previous customers.” The resulting email could emphasize the value the customer will get from the premium subscription, the savings they will enjoy from the discount, and the limited time frame for the offer to create a sense of urgency.
Event Invitation Emails
ChatGPT can be used to write engaging invitations to webinars, product demonstrations, or other events. For instance, the prompt could be: “Write an engaging email inviting prospects to a webinar about the future of renewable energy.” The resulting email could highlight the key topics to be discussed in the webinar, the expertise of the speakers, and how attending the webinar could benefit the prospects in their understanding or utilization of renewable energy.
Tips for Optimizing ChatGPT Prompts for Sales Emails
Through our experimentation, we’ve gathered some tips to help you get the most out of ChatGPT:
- Experiment with different versions of your prompt.
- Always review and edit the generated emails before sending.
- Be specific with your prompts for more tailored outputs.
- Use the “Regenerate response” button for different versions of the same prompt.
- Use descriptive words to guide the tone of the email.
- Create individual chats for high-value clients for more personalized communication.
To streamline your workflow, you can use Zapier’s ChatGPT plugin to automatically send ChatGPT outputs to your email app, CRM, or other platforms. This way, you can generate compelling sales emails without having to switch between different tools.
In conclusion, ChatGPT can be a powerful tool for crafting effective sales emails. With the right prompts and a bit of editing, you can create engaging, personalized emails that stand out in your prospects’ inboxes. By exploring different scenarios and refining your prompts, you can harness the full potential of ChatGPT for your sales communication needs.